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How to Send Automated Birthday Emails to Guests in MangoBeds

Sending personalized birthday greetings to your guests is a fantastic way to build loyalty, foster a sense of familiarity, and encourage repeat bookings. With MangoBeds, you can automate this process, ensuring that each guest feels valued and remembered on their special day.

In this guide, we’ll walk you through setting up automated birthday emails and show you how to include special offers, like coupons, to incentivize guests to return.

Why Send Birthday Emails?

  • Strengthen Relationships: Personal touches like birthday wishes make guests feel appreciated.
  • Encourage Repeat Bookings: Offering a special discount or promotion can motivate guests to book another stay.
  • Enhance Your Brand Image: Demonstrates attention to detail and commitment to guest satisfaction.

Setting Up Automated Birthday Emails in MangoBeds

Step 1: Navigate to Communications

  1. Log in to your MangoBeds dashboard.
  2. Click on “Communications” in the sidebar menu.

Step 2: Create a New Communication

  1. Click on “New Communication” to start creating your birthday email.

Step 3: Configure the Birthday Email

  1. Select the Event:
    • In the “Event” dropdown menu, select “Guest Birthday”.
    • This ensures the email is sent automatically on each guest’s birthday.
  2. Write the Subject and Body:
    • Subject Line: Craft a warm and engaging subject line.
      • Examples:
        • “Happy Birthday from [Your Property Name]!”
        • “Celebrate Your Special Day with Us!”
        • “A Birthday Gift Just for You!”
    • Email Body: Personalize the message to make the guest feel special.
      • Greeting:
        • Use the guest’s name to add a personal touch.
        • Example: “Dear [Guest Name],”
      • Message Content:
        • Express your birthday wishes.
        • Highlight any special offers or promotions.
        • Invite them to celebrate with a future stay.
      • Include a Call-to-Action (CTA):
        • Encourage the guest to take advantage of a special offer.
        • Example: “As a token of our appreciation, we’d like to offer you a 20% discount on your next stay!”
      • Signature:
        • Close with a friendly sign-off.
        • Example: “Warm regards, [Your Name/Team] at [Your Property Name]”
    • Personalization Tokens:
      • Use MangoBeds’ dynamic fields to personalize the email.
      • Examples:
        • [Guest Name]
  3. Design the Email (Optional):
    • Add Images:
      • Include images of your property or a festive graphic.
    • Branding:
      • Use your brand colors and fonts to maintain consistency.

Step 4: Include a Special Offer or Coupon

Offering a discount or special promotion in your birthday email can significantly increase the likelihood of a guest returning.

  1. Create a Coupon:
  2. Insert the Coupon in the Email:
    • Mention the coupon code in the email body.
    • Explain how the guest can redeem the offer.
    • Example:
      • “Use code HAPPYBDAY at checkout to enjoy a 20% discount on your next booking!”

Step 5: Review and Save

  1. Preview the Email:
    • Use the preview function to see how the email will look to recipients.
    • Check for any typos or formatting issues.
  2. Save and Activate:
    • Once satisfied, save the communication.

Tips for Crafting an Effective Birthday Email

  • Be Genuine: Write in a warm and sincere tone.
  • Keep It Concise: Make the message clear and easy to read.
  • Highlight Benefits: Emphasize what the guest gains by returning.
  • Use Engaging Visuals: Images can enhance the appeal of your email.
  • Include Clear Instructions: Explain how to redeem any offers or coupons.

Combining Birthday Emails with Promotions

By integrating special offers into your birthday emails, you not only celebrate your guests but also provide them with a tangible incentive to choose your property again.

For detailed instructions on creating coupons, visit our guide: How to Create and Use Coupons in MangoBeds

Conclusion

Automated birthday emails are a simple yet effective way to enhance guest loyalty and encourage repeat bookings. With MangoBeds, setting up these communications is straightforward, allowing you to focus on providing exceptional experiences for your guests.

Start personalizing your guest interactions today and watch your relationships—and bookings—grow!

Learn more about saving time and automating guest communications on MangoBeds