Creating coupons in MangoBeds is a powerful way to enhance your marketing efforts, track the success of your campaigns, and collaborate effectively with influencers. By offering discounts through coupons, you can attract more attendees to your coliving, retreats, coliving pop-ups, workations, and events.
This guide will walk you through the process of creating coupons in MangoBeds and provide tips on leveraging them for maximum impact.
Why Use Coupons?
- Track Marketing Campaigns: Coupons help you measure the effectiveness of your promotions by tracking how many bookings result from each campaign.
- Collaborate with Influencers: Provide unique coupon codes to influencers so you can monitor the bookings generated through their communities.
- Increase Bookings: Discounts can incentivize potential attendees to book, boosting your overall reservation numbers.
- Enhance Customer Loyalty: Offering exclusive deals can improve attendee satisfaction and encourage repeat bookings.
Step-by-Step Guide to Creating Coupons
Step 1: Navigate to Promotions
- Log in to your MangoBeds dashboard.
- Click on “Promotions” in the sidebar menu.
Step 2: Access the Coupons Section
- Within the Promotions page, select the “Coupons” tab at the top.
Step 3: Create a New Coupon
- Click on “New Coupon” to start setting up a new discount code.
Step 4: Configure Your Coupon
- Set the Coupon Code:
- Enter a unique and memorable code (e.g.,
EARLYBIRD,SUMMERFUN,INFLUENCER10).
- Enter a unique and memorable code (e.g.,
- Select Discount Type:
- Percentage Discount: Offers a percentage off the booking total (e.g., 10% off).
- Fixed Amount Discount: Offers a specific monetary amount off (e.g., $50 off).
- Enter Discount Value:
- If you chose Percentage, enter the percentage number.
- If you chose Fixed Amount, enter the dollar amount.
- Set Expiration Date:
- Valid Until: Choose the end date when the coupon expires.
- This creates urgency and encourages prompt bookings.
Step 5: Save Your Coupon
- Review all details to ensure accuracy.
- Click on “Save” to create and activate your coupon.
Sharing Your Coupons
Marketing Campaigns
- Email Marketing: Include the coupon code in your newsletters or promotional emails.
- Social Media: Share the code on platforms like Instagram, Facebook, and Twitter.
- Website Banners: Highlight the discount on your website to attract visitors.
Influencer Collaborations
- Provide Unique Codes: Give each influencer a personalized code to share.
- Monitor Performance: Track which influencer’s code generates the most bookings.
- Offer Incentives: Consider offering influencers a commission based on bookings.
Combining Birthday Emails with Promotions
By integrating special offers into your birthday emails, you not only celebrate your guests but also provide them with a tangible incentive to choose your property again.
Learn how to Automate Sending Birthday Emails to Guests
Tracking Success
- Analyze Data: Use MangoBeds’ reporting tools to see how each coupon performs.
- Adjust Strategies: Refine your marketing efforts based on coupon usage.
Tips for Effective Coupon Use
- Set Clear Terms: Specify any restrictions or conditions (e.g., minimum stay requirements).
- Create Urgency: Use limited-time offers to encourage quick action.
- Segment Your Audience: Tailor coupons to different audience segments for better targeting.
- Test Different Offers: Experiment with percentage vs. fixed amount discounts to see which performs better.
- Combine with Referral Programs: Encourage attendees to share coupons with friends and family.
Conclusion
Creating coupons in MangoBeds is an essential strategy for boosting bookings and tracking the effectiveness of your marketing efforts. Whether you’re launching a new retreat, promoting a seasonal event, or partnering with influencers, coupons provide valuable insights and tangible results.
By following the steps outlined in this guide, you’ll be well on your way to maximizing your promotional activities and enhancing the success of your retreats and events.